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    The Grove Houses: An enchanted retreat where time stands still

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    Palacete do Guerreiro – Between untouched nature and refined elegance

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    Casa da Touça — Where the silence embraces the soul

    Hotel Rural da Catraia – The Sound of nature

    Hotel Rural da Catraia – The Sound of nature

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    Bairro do Casal — A serene escape in the Côa Valley

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    A Quieting of the soul at Quinta da Sagrada Família

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    Palacete do Guerreiro – Between untouched nature and refined elegance

    Casa da Touça — Where the silence embraces the soul

    Casa da Touça — Where the silence embraces the soul

    Hotel Rural da Catraia – The Sound of nature

    Hotel Rural da Catraia – The Sound of nature

    Bairro do Casal — A serene escape in the Côa Valley

    Bairro do Casal — A serene escape in the Côa Valley

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    A Quieting of the soul at Quinta da Sagrada Família

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    Quinta do Outeiro 1598: A refuge among vineyards and memories

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  • ABSOLUTE ESCAPE
    Onde o romance acontece: Programas a dois para o Dia dosNamorados.

    Onde o romance acontece: Programas a dois para o Dia dosNamorados.

    Hotel Mar e Sol – Where time embraces the sea.

    Hotel Mar e Sol – Where time embraces the sea.

    The Grove Houses: An enchanted retreat where time stands still

    The Grove Houses: An enchanted retreat where time stands still

    Palacete do Guerreiro – Between untouched nature and refined elegance

    Palacete do Guerreiro – Between untouched nature and refined elegance

    Casa da Touça — Where the silence embraces the soul

    Casa da Touça — Where the silence embraces the soul

    Hotel Rural da Catraia – The Sound of nature

    Hotel Rural da Catraia – The Sound of nature

    Bairro do Casal — A serene escape in the Côa Valley

    Bairro do Casal — A serene escape in the Côa Valley

    A Quieting of the soul at Quinta da Sagrada Família

    A Quieting of the soul at Quinta da Sagrada Família

    Absolute Escape Awards 2026

    Absolute Escape Awards 2026

  • PORTUGAL GUIDE
    • All
    • Açores
    • Alentejo
    • Algarve
    • Beira Interior
    • Beira Litoral
    • Douro Litoral
    • Estremadura
    • Minho
    • Ribatejo
    Hotel Mar e Sol – Where time embraces the sea.

    Hotel Mar e Sol – Where time embraces the sea.

    The Grove Houses: An enchanted retreat where time stands still

    The Grove Houses: An enchanted retreat where time stands still

    Palacete do Guerreiro – Between untouched nature and refined elegance

    Palacete do Guerreiro – Between untouched nature and refined elegance

    Casa da Touça — Where the silence embraces the soul

    Casa da Touça — Where the silence embraces the soul

    Hotel Rural da Catraia – The Sound of nature

    Hotel Rural da Catraia – The Sound of nature

    Bairro do Casal — A serene escape in the Côa Valley

    Bairro do Casal — A serene escape in the Côa Valley

    A Quieting of the soul at Quinta da Sagrada Família

    A Quieting of the soul at Quinta da Sagrada Família

    Quinta do Outeiro 1598: A refuge among vineyards and memories

    Quinta do Outeiro 1598: A refuge among vineyards and memories

    Cerquido by NHôme – The Quiet side of luxury

    Cerquido by NHôme – The Quiet side of luxury

  • SPAIN GUIDENEW
    Finca Contrabando: The luxury of silence on the banks of the Guadiana

    Finca Contrabando: The luxury of silence on the banks of the Guadiana

    Ilhas Canárias – Rumo ao coração vulcânico de Tenerife.

    Ilhas Canárias – Rumo ao coração vulcânico de Tenerife.

    Bilbau – Uma das cidades mais vanguardistas de Espanha.

    Bilbau – Uma das cidades mais vanguardistas de Espanha.

    La Alhambra – O esplendor da época nasrida.

    La Alhambra – O esplendor da época nasrida.

    Cuevas Otto – Vive a magia subterrânea

    Cuevas Otto – Vive a magia subterrânea

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    Riad Nyla | Spa Marrakech – a Moroccan santuary

    Riad Nyla | Spa Marrakech – a Moroccan santuary

    ALKAMAR CAMP is a haven of tranquility and luxury

    ALKAMAR CAMP is a haven of tranquility and luxury

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    Valentina’s Porto: Itália à mesa numa carta com alma e frescura

    A haven of exclusivity

    A haven of exclusivity

    Respect for origins and time

    Respect for origins and time

    An ode to the simplicity of luxury!

    An ode to the simplicity of luxury!

    Chef Isaac Kumi, a captivating fusion of culinary

    Chef Isaac Kumi, a captivating fusion of culinary

    Eat, drink, be merry!

    Eat, drink, be merry!

    Different flavours in one meal

    Different flavours in one meal

  • DECOR

    Studio Serrano — When Interiors Reveal the Soul

    Alexandra Vaz: My journey through colors and emotions

    Alexandra Vaz: My journey through colors and emotions

    Rute Garcia – Studio Serrano is not a conventional interior design studio

    Rute Garcia – Studio Serrano is not a conventional interior design studio

    Sandra Carvalho: Fiber and Clay, my language between earth and fibers

    Sandra Carvalho: Fiber and Clay, my language between earth and fibers

    Wabi Sabi (侘寂) – Wabi-sabi finds harmony in asymmetry

    Wabi Sabi (侘寂) – Wabi-sabi finds harmony in asymmetry

    Sociedade dos Potes – The world of pots

    Sociedade dos Potes – The world of pots

  • IN THE APPNEW
    • All
    • Portugal | Centro
    • Portugal | Norte
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    The Grove Houses: An enchanted retreat where time stands still

    The Grove Houses: An enchanted retreat where time stands still

    Palacete do Guerreiro – Between untouched nature and refined elegance

    Palacete do Guerreiro – Between untouched nature and refined elegance

    Casa da Touça — Where the silence embraces the soul

    Casa da Touça — Where the silence embraces the soul

    Hotel Rural da Catraia – The Sound of nature

    Hotel Rural da Catraia – The Sound of nature

    Bairro do Casal — A serene escape in the Côa Valley

    Bairro do Casal — A serene escape in the Côa Valley

    A Quieting of the soul at Quinta da Sagrada Família

    A Quieting of the soul at Quinta da Sagrada Família

    Quinta do Outeiro 1598: A refuge among vineyards and memories

    Quinta do Outeiro 1598: A refuge among vineyards and memories

    Cerquido by NHôme – The Quiet side of luxury

    Cerquido by NHôme – The Quiet side of luxury

    Sleeping at Quinta do Limite: The luxury of rural simplicity

    Sleeping at Quinta do Limite: The luxury of rural simplicity

    AL Mar Guesthouse: Where Alentejo meets the sea

    AL Mar Guesthouse: Where Alentejo meets the sea

    Summer Escape at Horta da Moura

    Summer Escape at Horta da Moura

    Monte do Malhão – Where hospitality becomes humanity

    Monte do Malhão – Where hospitality becomes humanity

    Vila Foz Hotel & Spa – Elegance overlooking the atlantic

    Vila Foz Hotel & Spa – Elegance overlooking the atlantic

    Aldeia da Pedralva: The village that chose to breathe again

    Aldeia da Pedralva: The village that chose to breathe again

    Discover the charm of northern Portugal with Best Villas

    Discover the charm of northern Portugal with Best Villas

    Santa Cruz Movement & Nature House celebra as mulheres

    Santa Cruz Movement & Nature House celebra as mulheres

    A New chapter for the Mar e Sol hotel restaurant

    A New chapter for the Mar e Sol hotel restaurant

    The grandchildren’s cabins in Arcos de Valdevez

    The grandchildren’s cabins in Arcos de Valdevez

    In the heart of the Peneda Gêres National Park

    In the heart of the Peneda Gêres National Park

    Convento da Orada – History, Nature and Art

    Convento da Orada – History, Nature and Art

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AI for begginers

Alexandra Henriques by Alexandra Henriques
AI for begginers

It is a truth universally acknowledged, that a weary traveller in possession of a reservation must be in want of kindness. The art of hospitality, ever noble and gracious, has for centuries rested on the shoulders of human warmth, intuition, and care. But now, in the quiet corners of reception desks and behind the curtain of our glowing screens, there arises a new character upon the stage: artificial intelligence.

How curious it is that something born of wires and logic might seek to serve the gentle world of comfort and conversation! And yet, if one listens carefully—if one chooses, as I have, to walk beside it rather than flee from it—one might find in AI not an adversary, but a most useful companion.

Let us begin with the matter of communication, that delicate thread which binds guest to host. In a house of many tongues and differing customs, misunderstandings may bloom like nettles in a garden. Here, our new friend AI steps in—not with arrogance, but with a willingness to assist.

Through the art of translation, it bridges continents. A guest may write in Italian, and yet the message appears in English, soft and clear. It listens to tone, senses impatience or delight, and alters its manner accordingly. It is, in its way, a silent but astute observer, always ready with the appropriate word or phrase. One might almost call it a governess of etiquette—polished, tireless, discreet.

Those who have ever planned a gathering—or, as it is now called, a marketing campaign—know how vexing it is to send the right message to the right soul. A poorly timed invitation can offend. A suggestion of services unfit for one’s tastes may appear impolite, even impersonal.

Yet AI, with its vast memory and patient gaze, studies each guest with the respect due a familiar acquaintance. It recalls that Miss Eliza Bennet prefers tea to champagne, that Mr. Darcy favours a quiet room far from the stairwell, and that Lady Catherine de Bourgh, if she is to be pleased at all, requires a daily newspaper ironed and folded precisely.

With this knowledge, it whispers ideas to the staff: a note here, a gift there, a campaign that feels less like business and more like care. The guest, unknowing of the quiet observer behind the scenes, merely smiles and thinks, how thoughtful they are here.

To fear that AI will oust the innkeeper or make redundant the tender-hearted chambermaid is to misunderstand its character. For AI seeks not to take the stage, but to carry the lantern. It schedules, reminds, predicts, and reports. It leaves to us—dear, imperfect, intuitive us—the noble work of making people feel at home.

It is the hand behind the curtain, steadying our efforts. It gives the concierge the name of the guest’s favourite dog, remembered from a stay long past. It helps the kitchen know that Mrs. Allen’s shellfish allergy must be heeded. It alerts the staff when a guest has had a long day, so that the lights are soft and the bed turned down just so.

Far from robbing us of meaning, it grants us the time to offer more of it.

Many speak with dread of a future run by machines. But I have found, in my observations, that when we guide AI with kindness, it returns it. It does not sigh when asked to remember. It does not forget details, nor grow weary. But nor does it seek applause. It is content to serve.

And when we choose to lead this strange, intelligent companion with human heart and ethical compass, it becomes a thing not of coldness, but of comfort.

So let us not imagine a battle between man and machine. Let us write, instead, a partnership—a gentle friendship, wherein AI holds the map while we walk the path. AI and Me is not a tale of surrender, but of shared purpose.

In this new chapter of hospitality, may we remember: the soul of service remains our own. But now, we have a quiet friend to help us carry the tray.

Alexandra Henriques

Alexandra Henriques

Alexandra began her journey in tourism at the Universidade Católica Portuguesa, followed by the Estoril School of Tourism and Hospitality, professionally she began in the area of Marketing and International Promotion in agencies. She then moved on to IT projects, which is her degree specialization. E-commerce, corporate websites and travel sales are some of the projects where she was responsible with design and implementation. Returning to Marketing and PR, which are actually her two passions, she took a Luxury Brand Management course and an MBA, which catapulted her desire to work in luxury. Her career expanded with international promotion, with traveling along the Portugal Board of Tourism where she presented Portugal in various corners of the world. She was coordinator of the international working group of the ITP-Associação Internacional, for the European zone, where she worked in the coordination of European Countries. Throughout this period she taught Tourism at several schools, such as ESHTE and more recently at Magestil-Escola de Moda de Lisboa. She is currently Marketing Director at Wotels.

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TRAVELOSOPHY

Onde o romance acontece: Programas a dois para o Dia dosNamorados.

Onde o romance acontece: Programas a dois para o Dia dosNamorados.

Studio Serrano — When Interiors Reveal the Soul

Hotel Mar e Sol – Where time embraces the sea.

Hotel Mar e Sol – Where time embraces the sea.

The Grove Houses: An enchanted retreat where time stands still

The Grove Houses: An enchanted retreat where time stands still

Palacete do Guerreiro – Between untouched nature and refined elegance

Palacete do Guerreiro – Between untouched nature and refined elegance

Casa da Touça — Where the silence embraces the soul

Casa da Touça — Where the silence embraces the soul

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