Alexandra began her journey in tourism at the Universidade Católica Portuguesa, followed by the Estoril School of Tourism and Hospitality, professionally she began in the area of Marketing and International Promotion in agencies. She then moved on to IT projects, which is her degree specialization. E-commerce, corporate websites and travel sales are some of the projects where she was responsible with design and implementation. Returning to Marketing and PR, which are actually her two passions, she took a Luxury Brand Management course and an MBA, which catapulted her desire to work in luxury. Her career expanded with international promotion, with traveling along the Portugal Board of Tourism where she presented Portugal in various corners of the world. She was coordinator of the international working group of the ITP-Associação Internacional, for the European zone, where she worked in the coordination of European Countries. Throughout this period she taught Tourism at several schools, such as ESHTE and more recently at Magestil-Escola de Moda de Lisboa. She is currently Marketing Director at Wotels.